Conscious Beauty – Our Mission

Your body is an amazing machine.

The meat-suit you wear everyday is capable of some epic feats and its more resilient than it gets credit for.

Think about it, your skin is subjected to constant attack at each second of the day as environmental toxins, UV rays and everyday organic materials come at you — an unrelenting storm of microscopic meteors that your loyal, hard-working skin repels without question to protect you. What a noble organ the skin is

What do you do to thank your skin for taking bullets for you every day?

Consumers are interested in skincare right now – and for good reason: Busy “do-it-all” attitudes that mean we’re sleeping less, eating poorly, and/or choosing whatever’s most convenient, but not necessarily the best choice for our health or the health of the planet.

As the world gets more and more toxic, we see the effects on our skin — and we’re not happy about it.

Today’s standards of beauty and aging are evermore unrealistic, and in a world where 60-year-olds look 35 and thank a rigorous skincare routine, women of all ages are hopping on board. While no product can reverse or prevent aging entirely (sorry), there are a few important things to consider as you shop online or wander the beauty aisles.

How can you be sure to get the most for your money?

Quality Natural Ingredients

Whether your desire for advanced skin care is based on vanity, or you just want healthy and happy skin, you should be rigorous with your standards and choose products with only high-quality ingredients that are meant to nourish and protect your largest organ.

Want to know what you should watch out for specifically? Check out the Cosmetic Ingredient Hotlist issued by Health Canada. This list is especially important to review if you buy products Internationally, where regulations may not be as strict.

Environmental Sustainability

While quality, natural ingredients are the key to your glowing skin, it’s more important than ever to choose products that are conscious of the environment. We’re at a tipping point with Mother Nature right now and the threat of climate change causing real, life-altering events is a real possibility for many of us.

Do your part to ensure the products you use are made from environmentally conscious ingredients that are farmed, harvested, and manufactured sustainably.

*stay tuned for some groundbreaking sustainability initiatives we’re cooking up.

Vegan + CrueltyFree

Animal testing is bad for a few reasons — yes, it’s cruel to poke and prod at bunnies, mice, and monkeys for the sake of our vanity, but even if you’re not into “saving the animals” here’s one logical question we’ve for to ask: do you want to use ingredients that “might” cause such adverse reactions that we can’t ask humans to trial them first?

Neither do we.

Beauty Without Bunnies! – We’re so happy to announce that Geti is in the process of obtaining our Vegan and Cruelty-Free certification with PETA. Stay tuned for our official announcement.

Conscious Beauty isn’t just a phrase, to us it’s the Philosophy that drives every aspect of Geti — from the products we create to the messaging we send out to the world.

We’re on a mission to change the beauty industry, and we need your help! As the consumer, you’ve got ALL THE POWER to tell your government and the cosmetics industry what you want (and don’t want) in your products.

Shop with companies that source quality, natural ingredients that support your skincare goals using sustainably sourced raw materials & packaging, and only buy products that are cruelty-free.

Have a question about skincare or a skin concern/issue you want help to resolve?

Leave us a comment below or send an email to We’ll get back to you with real information and your question could help other people facing the same things! Help us change the beauty industry for the better.

Check out these unforGETIble Reviews from people just like you who are Geti Ready!


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Peta Beauty Without Bunnies

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