Our Mission & Values

Here at Geti, we want to create a different kind of makeup company.

This is what we stand for.

Openno misleading or outrageous claims, no photo retouching, and no secret ingredients. 

Empowerfocus on individuality, equality, and bringing out one’s innate, natural beauty.

Loveno negative storytelling or singling out other companies, products or people.

How will we accomplish our goals?

Openwe promise to maintain a standard of complete honesty across all mediums/platforms. Fuck standard marketing practices. We make real products for real people.

Empowerwe will create and promote a community platform for like-minded innovators and disruptors who want to change the world via our blog and social media. Have a great idea? Let us know. We’d love to help you launch your empire.

Lovewe will never go after a single company or product. After all, it’s the industry that needs to change. We will create a community that encourages positive change.