Our Mission & Values

Here at Geti, we want to create a different kind of beauty business.

In 2018, Geti Cosmetics was launched with only 3 products and we’ve grown to include a full range of makeup & personal care crafted entirely from food-grade ingredients in our Lab in the West Kootenay Mountains of British Columbia, Canada.

We believe the products we apply to our skin should be just as clean as the foods we eat.

That’s why we craft products with the combined knowledge of modern science and traditional practices.

The result: natural beauty and personal care that’s truly Good Enough To Ingest – that’s where we get our name.

We believe EVERYONE should have access to natural products.

One of the biggest barriers to “clean” products is economical – most natural products are so expensive they’re inaccessible for most of us.

We do our best to offer products at a reasonable price, so everyone has access to the best possible beauty and personal care, regardless of age, ethnicity, or socio-economic status.

We believe NOBODY should be made to feel like they’re abnormal.

Beauty & personal care should make you feel uniquely you, yet so much beauty marketing relies on diminishing cultural differences and personal quirks.

Let’s celebrate every shade of beauty with products that are designed to bring out skin’s natural radiance and make you feel like the best version of YOU.

What do you want to learn next?

Wondering how it all began here at Geti? Check out this post on our blog.

Want to know what’s in our products? Check out our Ingredients page for details on what we use and why.

Ready to shop? See our full line of products in the store & get a free sample with every online order.